Something I'm passionate about in social media whether it's for business or personal use is branding. When I say branding I don't just mean a solid logo and colour scheme. Those are important, and I will admit, I spent hours working out my colour scheme and I worked with a fantastic graphic designer, Stephanie Loback, of Loback Design. However branding is more than that. It's a snapshot of who you are, your values and your personality.
When I meet with businesses and individuals who are interested in social media I like to scribble down notes. I might ask you what is your business about, what is to be promoted? What are your values and what is meaningful to you? What makes you relatable but also sets you apart? . What are your strong dislikes? All of these ideas help me to create a profile for your brand.
Here's a great online article Why Branding Is Important When It Comes to Marketing that has some great tips. If you are doing your own social media marketing or hiring someone such as myself this is a very important concept to consider.