April 19, 2017

I know, I know, you're probably thinking - "sure but you haven't updated your blog since March 6, but you're saying don't ignore social media?" Fair enough, but let this be an example of what not to do. And for the record, while my blog has been neglected my Instagram has not. Anyway social media is important to your business and/or brand. Even if you aren't selling a product or a service it should still be a component in your overall strategy. For one reason - exposure!  Take my business for example. Maybe a person or an business sees my posts on Facebook or Instagram, and likes them because they think they are visually interesting but the truth is they don't actually need someone to manage their social media because they are doing a fine job managing it themselves. Well, maybe down the road their needs expand and they can't keep on top if it themselves, or they have a friend or a colleague who needs help. Then they remember my visually interesting content on Instagram and then a conn...

March 6, 2017

Something I'm passionate about in social media whether it's for business or personal use is branding. When I say branding I don't just mean a solid logo and colour scheme. Those are important, and I will admit, I spent hours working out my colour scheme and I worked with a fantastic graphic designer, Stephanie Loback, of Loback Design. However branding is more than that. It's a snapshot of who you are, your values and your personality. 

When I meet with businesses and individuals who are interested in social media I like to scribble down notes. I might ask you what is your business about, what is to be promoted? What are your values and what is meaningful to you? What makes you relatable but also sets you apart? . What are your strong dislikes? All of these ideas help me to create a profile for your brand. 

Here's a great online article Why Branding Is Important When It Comes to Marketing that has some great tips. If you are doing your own social media marketing or hiring someo...

March 2, 2017

I love learning. There's something about taking a course and picking up new skills and information, connecting with others and expanding your network. When it's online learning you get to do all of this in the comfort of your home in your pj's - if that's your thing. 

On Tuesday I'm taking Jason Squire's The Social Media Master Class and I cannot wait. A colleague sent me a link to this class and I was interested right away. I did a quick google search of Jason Squires and came upon tons of positive reviews. I think what appealed to me the most was this explanation of the course, "The Social Media Masterclass will give you new ideas, tactics and strategies to grow your audience, increase your engagement, and acquire new customers consistently throughout 2017." 

As a newly launched social media marketing company learning new ideas, tactics and strategies is key. In order to be successful and offer the best service to clients I have to stay on top of current trends. 

Stay tuned fo...

February 22, 2017

Today I'm feeling a tremendous amount of pride for my clients, Andrew Zorko and Damien Lothringen, Co-Founders and Partners of CND Engineering Limited. They have been one of a few local Hamilton, Ontario businesses featured in an article by the Hamilton Spectator, Biz Buzz - A collection of business briefs from around the Hamilton area. 

My pride is two-fold. One I admire their risk taking. In the article Andrew says, "We saw an opportunity that we could make not just a better living, but we could do the engineering the way we think it should be done and run the company the way we want to without so many people telling us what to do, how to do it and when to do it." If that isn't a successful entrepreneurial spirit I'm not sure what is. 

The other part that made me feel pride was their recognition of the importance of using social media. Again, Andrew is quoted in the article, "Using social media tools like Instagram, Zorko said they've been able to reach a younger demographic — those in...

February 22, 2017

Website is launched, Feedback has been given, Facebook page set up, Instagram and Twitter is generating some great buzz. I'm working on some fantastic promotional materials. While I'm certainly excited I'm also really nervous. Running a Social Media Management company has been a long time goal of mine but I've never quite found the courage to go for it. So what has changed it now?  A combination of a few things.

First, I've been working for a Structural Engineering Company managing their Facebook, Instagram, Twitter, Website etc. and watching them go for it, start their own company and have a lot of success has been inspiring. It's also sparked a bit of envy and made me think a number of times, "why am I not getting on this, taking a chance?  What am I afraid of?" That answer is easy, I'm afraid of failure. What if I go for it and it doesn't work? But then that little voice tells me "what if it does work?"

Another push to go for it is a painting my mom made me last year with a quote...

February 17, 2017

This site has been a long time in the making. I've started it no less than fifteen times. It started out as a dream. I even purchased the domain and owned it for a few months before I did anything with it. Then 2017 happened and I decided to stop dreaming and start doing. Ta Da, site is launched. I strongly believe that websites should not be a static thing but rather evolve over time. So check back now and again to see that evolution. 


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Don't Ignore Social Media

April 19, 2017

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